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| Home > About Apacer > Quality & Reliability |
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IP generation an
accumulation |
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Vertical integration of
semiconductor
technology |
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Global Marketing Channels |
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Leading the trend and redefining brand values |
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Strengthening alliance with key partners |
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Apacer exemplifies its core
competitiveness with smiling
curve concept |
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Brand promotion and channel optimization
Apacer Technology has global market channels and innovative brand values. In addition to setting up subsidiaries in major world markets, a well- established marketing network supports Apacer global marketing and services to enhance global brand loyalty. Currently, the sales network of Apacer Technology includes all major global markets to support the digital storage and entertainment needs of today's consumers. |
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Redefining brand values with core technology
Apacer Technology's "R&D" and "marketing" play vital roles in the core competitiveness of the enterprise. With a range of digital storage technologies, Apacer continues to push innovation of digital storage through product design and IP development. Apacer continues to gain recognition from global media and customers and is working hard to enhance the brand value of Apacer by refining services to sales channels and end users. Establishing customers' trust and identifying Apacer as a brand name they can depend on for leading digital storage products and services will drive Apacer's growth.
The smiling curve's X-axis is an R&D-manufacture-marketing supply chain moving from the left to the right. The Y-axis reflects the amount of "Value Addition." High value addition occurs on the left side for product development (R&D), creativity and innovation and on the right side at consumption, which involves marketing, channel development, image and branding and services. Pure manufacturing (with no value adding qualities) occurs at the bottom point of the curve.
Apacer focuses on adding value (on both ends of this curve) by increasing innovation through R&D and design, and simultaneously building customer loyalty through innovative marketing, image and branding and improved services to customers and channels.
Customer service
Apacer Technology values our customers and builds brand loyalty by providing fast, efficient and courteous customer service. Apacer Technology has adopted various methods to strengthen its customer service:
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CRT (cross reference testing) online product information platform: The customer service department surveys model numbers of computer systems from different manufacturers on the market, conducts the CRT with Apacer modules, and saves testing results in an online database to help customers to easily select the correct Apacer modules for their computer systems. |
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Apacer eNews: With Apacer eNews, Apacer Technology provides the latest information about its products, technologies and promotional activities to customers across the globe. It is a great way for customers to keep up with the latest digital storage news. |
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Channel Partner Stores: Through the straight-forward and value-adding product consultation and post -sales service at channel partner stores, Apacer enhances customer service, strengthens marketing channels, and provides customers with easy to use product warranty support. |
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applied by Apacer Technology Inc.
